In this episode of the Intelligent Performance podcast, Daniel Flynn, founder of the social enterprise Thankyou, discusses the power of purpose in business and its profound impact on innovation and growth. He shares insights on the concept of ‘intelligent performance’ and how consideration and well-designed strategies are crucial for sustainable success. Flynn also delves into the challenges and lessons learned from Thankyou’s journey, including the decision-making process behind product development and market strategy. The conversation touches on the importance of authentic storytelling in marketing, the effectiveness of unrestricted funding in philanthropy, and the critical role of purpose in driving meaningful change within industries.00:00 Introduction to Intelligent Performance00:38 The Essence of Intelligent Performance with Daniel Flynn01:35 Purpose-Driven Business: A Deep Dive with Thank You’s Founder04:06 Reimagining Consumerism: The Thank You Story06:53 Challenges and Innovations in Purpose-Driven Business14:42 Navigating the Complexities of Purpose and Profit27:57 Marketing for Good: Strategies and Moral Dilemmas31:42 Navigating the Nappy Wars: A Market Disruption Story33:16 The Crowdfunding Success and Market Entry37:07 Strategic Shifts and Sustainable Growth47:42 The Power of Unrestricted Funding in Philanthropy56:46 Reflecting on Social Media’s Impact and Purpose-Led Companies In this episode of the Intelligent Performance podcast, Daniel Flynn, founder of the social enterprise Thankyou, discusses the power of purpose in business and its profound impact on innovation and growth. He shares insights on the concept of ‘intelligent performance’ and how consideration and well-designed strategies are crucial for sustainable success. Flynn also delves into the challenges and lessons learned from Thankyou’s journey, including the decision-making process behind product development and market strategy. The conversation touches on the importance of authentic storytelling in marketing, the effectiveness of unrestricted funding in philanthropy, and the critical role of purpose in driving meaningful change within industries.00:00 Introduction to Intelligent Performance00:38 The Essence of Intelligent Performance with Daniel Flynn01:35 Purpose-Driven Business: A Deep Dive with Thank You’s Founder04:06 Reimagining Consumerism: The Thank You Story06:53 Challenges and Innovations in Purpose-Driven Business14:42 Navigating the Complexities of Purpose and Profit27:57 Marketing for Good: Strategies and Moral Dilemmas31:42 Navigating the Nappy Wars: A Market Disruption Story33:16 The Crowdfunding Success and Market Entry37:07 Strategic Shifts and Sustainable Growth47:42 The Power of Unrestricted Funding in Philanthropy56:46 Reflecting on Social Media’s Impact and Purpose-Led Companies
